The Power of Words Home Study Program Online!


Need to come up with some original web content but know your creative well is as dry as a kangaroo's deodorant?

Fed up with losing business to a sleeker, more persuasive website?

Being haunted by the scary spectre of the blank page can drain your imaginative energy and nibble away at your self-confidence.

When you’re a small business owner who’s juggling business development, staff management and accounts admin on a daily basis, having to come up with fresh content that communicates your message in just the right way can have you pulling your hair out!

I understand, I’ve been there too. And so have most of the business owners I’ve worked with.

If you’re like many of the people I coach, you:

  • are passionate about your business and want to connect with an audience that loves what you do
  • can’t work out how to say something original about your product or service
  • don’t fully understand all the elements a web page needs to convert ‘lookers’ into ‘bookers’
  • are looking for a step by step system that will take your content to the next level

The result is 20 years’ worth of marketing and copywriting experience, all squeezed tight into an online home study programme, ready for you to access wherever you are.

With The Power of Words home study program you’ll discover:

  • How you can most effectively structure your website for maximum conversion
  • The absolute must-have touchpoints on a page that will turn an uncommitted looker into an enthusiastic booker
  • The secret to creating not just mildly interesting but wildly engaging headlines that will have your reader coasting through your content, hungry for more information
  • The exact words to use in strategic places that will power conversion and persuade customers to commit to you

The Power of Words Home Study Programme

The course is delivered in 6 online modules, with each module focusing on a key aspect of creating compelling web content. In each module I’ll be taking you on a step by step journey, sharing everything you need to do to succeed. Each step will build on the learning outcome of the one before it, creating a firm foundation for your web copy.



Module 1: CONFIDENCE: Master Your Inner Dialogue and Outer Expression

  • Rediscover your passion for your business
  • Learn how to communicate simply and authentically
  • Connect with your audience at the heart level

Module 2: CONNECT: Define Your Unique Message

  • Finding your tribe
  • It’s not what you say - it’s how you say it!
  • How to breathe life into your brand

Module 3: CONVINCE: Get Search Engines and Customers to Fall in Love With You

  • How to make Google smile
  • Discovering your edge of difference
  • Words to avoid, words to adopt

Module 4: CONVERT: Structure and Write FAB Content

  • The must-have touchpoints for every page
  • Do’s and don’ts for writing captivating headlines
  • KerChing! Making sure every page is powered for conversion

Module 5: CARE: The Real Secrets of Online Success

  • The single secret of sensational customer care
  • Adding value effortlessly
  • 3 top tips for creating a viral video

Module 6: BONUS CD: How to Get Tangible Results From Social Media

  • Real-world results that would impress any CEO
  • Simple techniques for getting people to follow wherever you lead
  • Managing your content without meltdown

“That’s all great to know, but I don’t really have the time right now.”

I get it. Being a full-time business owner is not like having a job. You work your butt off day in and day out for what can sometimes seem like ridiculous results. It’s a labour of love. You’re finally working for the best boss you ever had (you) and you’ve discovered they’re a sadistic slave driver!

There’s no time off, holidays are few and far between and nothing short of pneumonia will keep you in bed. And quite frankly when that precious downtime comes around, you’d rather spend it with your family or friends than developing your business.

That’s why we’ve condensed everything you need to know into 10 easy steps.

If you decide to devote an hour a day to studying this material, within less than a week you’ll have mastered the art of online copywriting and managed to avoid all the pitfalls most people fall into.

A smug face would be perfectly reasonable at this point.

“I don’t know the first thing about websites and I get lost in all that SEO malarkey. What if my technical knowledge isn’t good enough?”

This course was written for you. If you can string a sentence together and have more than a passing interest in the words you use, it’ll be a breeze. Anyone who knows me will tell you I am not a technical wizard. They might tell you I’m a witch… but that’s a whole other story.

It’s taken me 20 years to master and perfect the information in this course. That’s 20 years that you don’t have to waste. Search Engine Optimization (SEO) is a topic that could take up 6 modules on its own, but I’ve cherry-picked just the information you need to start getting results by attracting traffic with your web copy.

If you choose to further your knowledge in SEO after this course, I’ll be cheering you from the sidelines but rest assured you won’t find any gobbledegook techie language in this program. No sirree.

“It’s quite an investment for something that I’m not even sure will get me results.”

Everybody wants to back the winning horse. That’s just human nature. But how do you decide which ones are worth betting on and which ones will never make it past the finishing post? You study the form.

We like to think that blue-chip organisations such as the BBC, Golden Charter, ACCA and Hilton Hotels don’t take too many risks. When they engage us to write copy for their brands, they have already done their homework. They know the quality they can expect and have never been disappointed.

We want you to have access to the same level of copywriting expertise, the same advantage for your brand. That’s why we created this home study course. But don’t take our word for it…

$5,000? Really?!

Great copywriters cost a lot of money. For example, if you were to have your 20 page website professionally copywritten by someone worth their salt, you could expect to pay upwards of $5,000.

And it would be worth every penny.

Because copywriting is a skill that can bring you many times that amount in revenue, just from a single click. If the keywords have been thoroughly researched and your website reaches out directly to your ideal customer, answers all her questions and puts her mind at ease, then takes her by the hand to a well-orchestrated sales page, that customer will buy from you.

And if the journey through your website and sales process has been a pleasurable experience, they will sing it from the rooftops of Facebook and Twitter.

Think how much time and effort that’s going to save you.

Your website should be your 24/7 salesperson. A hard-working year-round salesperson that you don’t even have to pay!

The good news is that it’s not going to cost you $5,000. It’s not even going to set you back $1,000. In fact, you’re going to pay less than 10% of the cost of a great copywriter…for the same fabulous results!

Order today and receive your copy of ‘The Power of Words: 10 Easy Steps to Spellbinding Web Content’ for just £197 ($297)

With just one click of a button, you’ll be on your way to mastering the art of web copywriting, and recruiting that 24-hour salesperson to do half your work for you.

Then you can take a day off!

“Yes! I’m ready to make more money in less time with spellbinding web copy that sells!”

I’m looking forward to receiving immediate access as soon as I’ve paid.

Oh, I’m so excited for you! There is so much valuable information packed into this online course that your mind’s going to be buzzing with ideas and inspiration for weeks to come. It’ll be like being a kid at Christmas all over again!

Thanks for sticking with me this far. I just know you’re gonna enjoy this journey!

The Power of Words Home Study Program Online!

The course is delivered in 6 online modules, with each module focusing on a key aspect of creating compelling web content. In each module I’ll be taking you on a step by step journey, sharing everything you need to do to succeed. Each step will build on the learning outcome of the one before it, creating a firm foundation for your web copy.  

$297.00 USD